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I don't need a website! Do I?! |
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Once upon a time, in a small home office, a busy entrepreneur wondered why he wasn’t quite as busy as he would like to be. “I market my business as much as possible”, said the entrepreneur, who has implemented many marketing procedures while running his business.
Our entrepreneur, we’ll call him Bob, runs a computer repair business. His services allow him to provide his clients with his expert advice, either in their offices, by email, or on the phone. Because of this, Bob has a large potential market, both locally and internationally.
Bob has a great brochure, filled with all his features and benefits; he attends as many networking events as he can; he advertises in the local newspapers; and he has a huge ad in the yellow pages. But, Bob doesn’t have a website. Why?
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Business Websites - Build the Best! |
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The homepages of many business websites are suffering an identity crisis. They’re trying to do the job of several web pages, and doing none of those jobs well.
What a Business Website Homepage is Not:
A homepage is not the place to dump a long description of your business. That’s for the about us or company information page. On the homepage, this information will just bore most people.
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